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Video: Courtesy of MentalFloss.</html> | Video: Courtesy of MentalFloss.</html> | ||
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| + | == Four Big Data Trends That Change Everything == | ||
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| + | <html>Over the past few weeks I’ve heard many recipes for what will drive business success and yet firms large and small continue to struggle with how to jumpstart growth. Brilliant speakers at the (run by ) in May and at the and the (WIFNY) both in New York last week provided insights that must translate into action for companies looking for major growth or simply trying to do better. | ||
| + | |||
| + | Some of the most thought provoking ideas came at WIFNY including comments from Ankur Jain, founder and chair of the . He and a few of his colleagues lead a set of student-run businesses that work on the next innovation waves and those we can barely imagine yet. As big data, cloud and mobility ramp up, Mr Jain says “out of the box and into the next box thinking is required”. More on Mr Jain and his Kairos colleagues in future posts. | ||
| + | |||
| + | Rather than be blindsided by new trends, the following are fouractionable insightson what we must exploit to grow. | ||
| + | |||
| + | 1. The rise of easy access to cheap analytic tools will require you to rethink your business model.Miniaturization and commoditization of technology will enable you to redesign how, where and how often you capture customer data. You have a choice in this and are not the victim of what data others tell you is available. | ||
| + | |||
| + | A clear example is in healthcare with Remote Personal Monitoring where dozens of new products can enable your doctor to monitor you from afar. Your diagnosis and level of care goes up with thousands of your data points being considered daily via miniature blood glucose meters or wireless cardiovascular monitoring and other devices all connected to your smartphone. Rather than seeing you every few weeks,[http://www.wholesalefootballtshirts.com/miami-heat-c-73_80 Wholesale Miami Heat t shirts], your doctor can use analytics for a granular view of what’s best for you and costs go down from the efficiency.Similar examples abound in nearly every industry. How would you redesign your customer interaction if data collection could be put exactly where and when you want it? What could your business do with cheap, powerful processing like the available nearly anywhere you choose? | ||
| + | |||
| + | 2. Marketing is transforming from control to collaboration.Simply pushing a message out via traditional print, radio, TV or even internet advertising is fading. There is a growing effectiveness in multi-channel marketing which maps to buying behavior (start comparison shopping on-line on your PC,[http://skolewikien.dk/index.php/Bruger:MichaelBanks#On_PGA_Tour.2C_fashion_runs_according_to_script On PGA Tour, fashion runs according to script], visit the brick and mortar store with your on-line device making you smarter in real time and then finish the transaction at home on your tablet); social media interactions (seeking peer feedback on products); and precision marketing (i.e. location based awareness of the mobile shopper in your store who can be targeted for a promotion in real time). | ||
| + | |||
| + | This is all possible through Big Data driven predictive analytics targeting individual promotions to a market of one. According to PEW Research, 78% of US adults in households with annual incomes of $75,000 and over own smartphones (see ). PEW also tells us that from a May 2012 study. Loyalty360 tells us that and according to Yankee Group simply . So, are you taking advantage of the new shopping model to grow your business? | ||
| + | |||
| + | 3. Evolution from “ask” to “listen” market research.It is no longer possible to SHOUT at consumers since they now expect a two way dialog. Focus groups or phone surveys provide directional views on customer reaction but they lack the predictive insight of quantitative approaches. | ||
| + | |||
| + | Focus groups are yielding to the active listening results that come from harvesting millions of on-line customer driven interactions,[http://www.wholesalefootballtshirts.com/cheap-miami-heat-6-lebron-james-super-star-black-nba-tshirts-p-1133.html LeBron James t shirts], processing and correlating that data via algorithms which feed computer visualization to clarify what consumers truly want. Are you investing in the best algorithm? More importantly, are you hiring or developing the skills that triangulate your company’s brand value with the consumer behavior information and the tools to interpret it in order to deliver what a customer really wants? | ||
| + | |||
| + | 4. Your product is your research moving forward.The business cycle continues to speed up and economic innovation requires companies to keep pace through reinvention, ruthlessly shutting down poor-performing assets and quickly elevating your new offerings that gain early traction. | ||
| + | |||
| + | Joan Schneider and Julie Hall in an tell us that 75% of consumer packaged goods and retail products fail to earn even $7.5 million during their first year. Jack Trout in “” tells us that 85% of US household needs are addressed by repeat buys of 150 items. So, how do you break in and capture share? Market leaders will use data analysis to conduct controlled experiments which will drive narrower segmentation and tailored offerings. The key is to have just-in-time capabilities to ramp production of winners. This means for critical success a business must use essential information derived from Big Data tools to identify winners and have product development/delivery alignment with marketing’s insights to execute in real-time. Are you prepared to practice creative destruction? | ||
| + | |||
| + | Finally,[http://www.wholesalefootballtshirts.com/all-star-c-73_74 NBA All Star T Shirts], embed mobility in everything you do. The confusion about mobility and what to do about it is absurd. Phone systems were first deployed to businesses or homes and society accepted that model as the norm. However, no one ever had a goal of calling a building. We always wanted direct access to individuals so the mobility model is actually more like what Antonio Meucci, Johann Philipp Reis, Alexander Graham Bell and others initially had in mind. Technology is just now catching up to a 150 year old vision. It is time for the rest of our systems … and our thinking … to catch up so let’s not be surprised that we need to transform 1980′s capabilities and business processes for the 21st century. | ||
| + | |||
| + | Essential Information is the fulcrum for all of this. Big Data often now accessed in the Cloud enables speed to market and transparency with your customers. This digital disruption must be embraced or your customers will go elsewhere and you’ll be challenged when competing for new ones. | ||
| + | |||
| + | is the co-author of (Portfolio/Penguin, September 2011) and is @paulmagnone</html> | ||
Версия 04:21, 1 июля 2013
Содержание |
Wildfire closes part of Rogue River Trail MailTribune.com
Three miles of the Rogue River Trail between Grave Creek and Whisky Creek has been closed this week as wildfire crews battle a blaze there.
Hikers and anglers planning to work their way down the north side of the Rogue River to Rainie Falls were turned away beginning Monday. Also, signs of the closure were put up this week at the Rogue River Ranch, which is about 22 miles downstream from Grave Creek.
However, the Rainie Falls Trail and area roads west of Merlin have remained open as wildland crews fight the 15-acre fire on U.S. Bureau of Land Management lands.
Three crews, two helicopters and several engines have been assigned to the fire. Helicopters are removing water from the Rogue with buckets during firefighting efforts,Going with the flow MailTribune.com, so rafters and others in the area need to be careful.
The cause of the fire remains under investigation, according to the BLM.
Flyfishers' fundraiser, auction set in Medford
Rogue FlyFishers Association is set to hold its annual fundraising dinner and auction Saturday, Oct. 20, in Medford.
The event will run from 6 to 10 p.m. at the Red Lion Hotel, 200 N. Riverside Ave.
Tickets cost $25, which includes dinner and wine. Entrees are prime roast, Tillamook-crusted chicken or a vegetarian dish.
The proceeds from the dinner-auction help fund future conservation projects in the region.
Last year's profits went toward restoring the meandering channel to lower Little Butte Creek on its reach through the Denman Wildlife Area.
For information and tickets, call club president Kellie Christensen at 541-776-4094 or email her at .
Matsutake season under way in Klamath National Forest
Matsutake mushroom season has begun in the Klamath National Forest, and hunters can pick up to a gallon a day and five gallons a year without a permit.
Commercial permits are available at various district offices on the forest, and they cost anywhere from $20 for four consecutive days to $100 for the entire fall season. Each permit also has maximum harvest limits.
For information, see the forest's website at .
Reach reporter Mark Freeman at 541-776-4470 or .
How To Mix Most Popular Drinks 0
<html>The history of alcoholic drinks can be as blurry as some of the nights consuming them. One fellow, by the name of Jerry Thomas,Dollar Firm, But Will Soften,wholesale nfl t shirts, claimed he was the "Father of Mixology" back in the 1800s when he created drinks like the Tom Collins and possibly the Martini (though the origin of the latter is iffy). But,Cheap NFL T shirts for sale, much like Ray's Pizza and the Cobb salad,Matt Cassel t shirts, there are a lot of claims to the throne. Seeking to clear up our memories of such important matters, John Green of MentalFloss sheds light on the history of 26 of our most precious, well-loved, go-to bar faves. He also haphazardly shows us the beginner's guide to mixing some of them (although you might be better off consulting a proper mixology book). Saddled between Green's sarcasm are some pretty neat facts that'll keep small talk going when you reach that awkward moment in bar conversation when you've finished talking about your job, where you live, and whether you come here often. For example, you can show off how much you know about the you're drinking by informing your companions that it rose to popularity in the United States after the 1964 World's Fair. Go you!
Video: Courtesy of MentalFloss.</html>
Four Big Data Trends That Change Everything
<html>Over the past few weeks I’ve heard many recipes for what will drive business success and yet firms large and small continue to struggle with how to jumpstart growth. Brilliant speakers at the (run by ) in May and at the and the (WIFNY) both in New York last week provided insights that must translate into action for companies looking for major growth or simply trying to do better.
Some of the most thought provoking ideas came at WIFNY including comments from Ankur Jain, founder and chair of the . He and a few of his colleagues lead a set of student-run businesses that work on the next innovation waves and those we can barely imagine yet. As big data, cloud and mobility ramp up, Mr Jain says “out of the box and into the next box thinking is required”. More on Mr Jain and his Kairos colleagues in future posts.
Rather than be blindsided by new trends, the following are fouractionable insightson what we must exploit to grow.
1. The rise of easy access to cheap analytic tools will require you to rethink your business model.Miniaturization and commoditization of technology will enable you to redesign how, where and how often you capture customer data. You have a choice in this and are not the victim of what data others tell you is available.
A clear example is in healthcare with Remote Personal Monitoring where dozens of new products can enable your doctor to monitor you from afar. Your diagnosis and level of care goes up with thousands of your data points being considered daily via miniature blood glucose meters or wireless cardiovascular monitoring and other devices all connected to your smartphone. Rather than seeing you every few weeks,Wholesale Miami Heat t shirts, your doctor can use analytics for a granular view of what’s best for you and costs go down from the efficiency.Similar examples abound in nearly every industry. How would you redesign your customer interaction if data collection could be put exactly where and when you want it? What could your business do with cheap, powerful processing like the available nearly anywhere you choose?
2. Marketing is transforming from control to collaboration.Simply pushing a message out via traditional print, radio, TV or even internet advertising is fading. There is a growing effectiveness in multi-channel marketing which maps to buying behavior (start comparison shopping on-line on your PC,On PGA Tour, fashion runs according to script, visit the brick and mortar store with your on-line device making you smarter in real time and then finish the transaction at home on your tablet); social media interactions (seeking peer feedback on products); and precision marketing (i.e. location based awareness of the mobile shopper in your store who can be targeted for a promotion in real time).
This is all possible through Big Data driven predictive analytics targeting individual promotions to a market of one. According to PEW Research, 78% of US adults in households with annual incomes of $75,000 and over own smartphones (see ). PEW also tells us that from a May 2012 study. Loyalty360 tells us that and according to Yankee Group simply . So, are you taking advantage of the new shopping model to grow your business?
3. Evolution from “ask” to “listen” market research.It is no longer possible to SHOUT at consumers since they now expect a two way dialog. Focus groups or phone surveys provide directional views on customer reaction but they lack the predictive insight of quantitative approaches.
Focus groups are yielding to the active listening results that come from harvesting millions of on-line customer driven interactions,LeBron James t shirts, processing and correlating that data via algorithms which feed computer visualization to clarify what consumers truly want. Are you investing in the best algorithm? More importantly, are you hiring or developing the skills that triangulate your company’s brand value with the consumer behavior information and the tools to interpret it in order to deliver what a customer really wants?
4. Your product is your research moving forward.The business cycle continues to speed up and economic innovation requires companies to keep pace through reinvention, ruthlessly shutting down poor-performing assets and quickly elevating your new offerings that gain early traction.
Joan Schneider and Julie Hall in an tell us that 75% of consumer packaged goods and retail products fail to earn even $7.5 million during their first year. Jack Trout in “” tells us that 85% of US household needs are addressed by repeat buys of 150 items. So, how do you break in and capture share? Market leaders will use data analysis to conduct controlled experiments which will drive narrower segmentation and tailored offerings. The key is to have just-in-time capabilities to ramp production of winners. This means for critical success a business must use essential information derived from Big Data tools to identify winners and have product development/delivery alignment with marketing’s insights to execute in real-time. Are you prepared to practice creative destruction?
Finally,NBA All Star T Shirts, embed mobility in everything you do. The confusion about mobility and what to do about it is absurd. Phone systems were first deployed to businesses or homes and society accepted that model as the norm. However, no one ever had a goal of calling a building. We always wanted direct access to individuals so the mobility model is actually more like what Antonio Meucci, Johann Philipp Reis, Alexander Graham Bell and others initially had in mind. Technology is just now catching up to a 150 year old vision. It is time for the rest of our systems … and our thinking … to catch up so let’s not be surprised that we need to transform 1980′s capabilities and business processes for the 21st century.
Essential Information is the fulcrum for all of this. Big Data often now accessed in the Cloud enables speed to market and transparency with your customers. This digital disruption must be embraced or your customers will go elsewhere and you’ll be challenged when competing for new ones.
is the co-author of (Portfolio/Penguin, September 2011) and is @paulmagnone</html>
